Your approach to marketing in 2018: is GDPR a threat or a new opportunity?

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GDPR will have a huge impact on all marketers when it comes into force in May 2018. However, B2B marketers face a different challenge to their B2C colleagues. While many marketers see GDPR as threatening their ability to deliver leads and uncover opportunities, the truth is that you can turn it to your advantage with the right preparation.

In this new guide for B2B marketers, technology marketing expert Michael Bullion provides practical insight into what GDPR is all about, how to prepare effectively ahead of May 2018, and the other decisions you will have to make. It also includes an overview of how you should consider Data Privacy Impact Assessments as part of your approach, and how further regulations may affect marketing in the future.

This guide includes practical advice on what to think about ahead of GDPR, as well as what steps you will have to take. More importantly, it should reassure you that GDPR is not going to stop you marketing effectively and helping customers meet their needs.

To get access to this advice, please enter your details in the form.

Kevin Savage

Author

Former VP of Sales & Marketing at Yankee Group with research expertise for the technology sector Previously: Successfully growing new data and analytics markets for CEB/Gartner as well as Communispace, Jupiter Research, Forrester Research.

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