Sales and Marketing Operations

Rhetorik acquires Datarista, the world-class Data Delivery technology

Wokingham, UK and Quebec City, Canada – 21 February 2022 Combined entity extends cloud-based, B2B Data Services, offering deep data integration and delivery options and creating a one-of-a-kind global solution to drive growth. Rhetorik Ltd., the global leader in compliant sales intelligence, data hygiene and insights today announced the strategic acquisition of Datarista, Inc., the …

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Rhetorik unveils ProfileFinder™ – the global professional profiles data firehose

Wokingham, UK and Quebec City, Canada – 20 January 2022 Rhetorik today pushed into general release ProfileFinder™– the global professional profiles data firehose, comprising a dynamic database of hundreds of millions of comprehensive professional profiles, mined and classified from hundreds of social media and other public web sources around the world. The new database product …

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Rhetorik announces DataCliniq™ – the international health service for your customer and prospect data

Cleaning and enriching CRM and marketing intelligence to improve global B2B ROI Wokingham, UK and Quebec City, Canada – January 13, 2021 Rhetorik, the technology sales accelerator, announces the launch of DataCliniq, the international health service for your data. Why? Because B2B data decays at around 30% per year, and dirty data in your business, …

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NetFinder+ now available on Salesforce, Dynamics, Hubspot and Marketo

Wokingham, UK and Quebec City, Canada – November 26, 2020 Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. “With this fully secure integration, B2B technology companies can now access all the benefits of continually refreshed …

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Rhetorik opens U.S. sales hub to drive growth of its European sales & marketing intelligence platform for global enterprise technology companies

Rhetorik opens U.S. sales hub in California John South, a 25-year technology sales veteran, has been named VP North America to spearhead development of Rhetorik’s NetFinder+™ platform in the US market The NetFinder+ enterprise intelligence platform gives B2B sales and marketers the ability to target technology decision-makers across Europe and beyond Wokingham, UK and Quebec …

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Data Operations: increased international leads from web form submissions

The Customer: Data operations team of a medium-size communications company operating globally from a US base. The Problem:  Hundreds of thousands of web forms returned by prospects had gaping holes in them, with many fields unfilled or useless.  Prospects wanting to download a white paper would fill in inaccurate information or in some cases leave …

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Reaching the Cybersecurity buyer – who and where are they?

The number of unique cybersecurity incidents grew 27% from 2017 to 2018, dominated by attacks on corporate infrastructure (49%) and websites (26%), according to a study from Positive Technologies[1]. Separately, the ICO recently announced two very substantial fines for failure to protect data from malicious actors, although both British Airways (£183 million)[2] and Marriott International (£99 …

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