GDPR

EU begins process towards adequacy decision for UK data protection

Over the past months, the European Commission has been evaluating the UK’s approach to personal data protection, both in law and in practice, including the rules on access to personal data by the government itself. And last week it concluded that the UK ensures an “essentially equivalent level of protection to the one guaranteed under …

EU begins process towards adequacy decision for UK data protection Read More »

European Court rules EU-US Privacy Shield invalid. What does this mean for your data?

On 16 July 2020 the EU-US Privacy Shield was ruled invalid by the Court of Justice of the European Union (CJEU), in a case commonly referred to as “Schrems II”. This landmark ruling will have immediate implications for thousands of companies currently sharing European data with the US.   What is the background to this ruling? …

European Court rules EU-US Privacy Shield invalid. What does this mean for your data? Read More »

Struggling to make sense of EU privacy legislation? | Michael R Levy from GZConsulting summarises your B2B marketing options

Boston, USA – based marketing and competitive research consultant, Michael Levy, is an expert business intelligence products and solutions commentator. He joined Rhetorik’s latest GDPR webinar presented by Rhetorik’s CRO, Kevin Savage and DPO & Research Director, Samantha Magee, to help make sense of the latest EU data privacy laws. Michael summarises your B2B marketing options …

Struggling to make sense of EU privacy legislation? | Michael R Levy from GZConsulting summarises your B2B marketing options Read More »

Rhetorik accepted as full DMA member after audit of GDPR policies and procedures

For more than 20 years, Rhetorik has been leading the way in data protection and privacy compliance, and GDPR has provided Rhetorik with an opportunity to showcase this, as it has raised the profile of marketing data compliance around the world. Indeed, according to SendGrid, May 24 saw the highest email volumes this year, and …

Rhetorik accepted as full DMA member after audit of GDPR policies and procedures Read More »

Who’s Afraid of GDPR?

The application of Legitimate Interest in B2B marketing. Data Privacy and Protection is not new Drafted in 1950 and implemented in 1953, the European Convention on Human Rights provides for “rights to privacy of family life, home and correspondence” (article 8). The 6 core principles listed under Article 5 of the Convention were included in …

Who’s Afraid of GDPR? Read More »

Your approach to marketing in 2018: is GDPR a threat or a new opportunity?

GDPR will have a huge impact on all marketers when it comes into force in May 2018. However, B2B marketers face a different challenge to their B2C colleagues. While many marketers see GDPR as threatening their ability to deliver leads and uncover opportunities, the truth is that you can turn it to your advantage with …

Your approach to marketing in 2018: is GDPR a threat or a new opportunity? Read More »

Scroll to Top