email

Reaching the Inbox, Part 2 – factors that impact email deliverability

As discussed in ‘Reaching the Inbox, Part 1 – Why not all emails get delivered‘, an email is successfully delivered when your message arrives in the inbox of the intended recipient. This may sound obvious, but unfortunately delivery is never guaranteed, even when you have the recipient’s correct email address, and that recipient has opted …

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Reaching the Inbox: Ultimate B2B Marketer Guide to Email Deliverability

Rhetorik has been an integral partner to B2B technology marketers, providing data, leads, insights and advice for more than 20 years. Which means we know a bit about what works and what doesn’t when it comes to B2B email marketing and email deliverability. In this Ultimate Guide to ‘Reaching the Inbox’, we explore some of …

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The power of email – 22 essential email marketing statistics: 2020

  Podcasts, video, livestream and chatbots garner lots of media attention and they all have their place in the marketer’s tool kit to reach and engage customers. But which channel follows people wherever they work? Which channel is the number one channel for engagement, and number two for conversions? Which channel generates £35 for every …

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Email continues to dominate as preferred channel for sales engagement

If you follow much of the news in the sales and martech space, you might think that, for B2B sales professionals, social selling is the best channel to reach and engage potential buyers. But you’d be wrong. Initial findings from a study by VanillaSoft, a leading sales engagement technology company, found that email and phone remain the …

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