Who’s Afraid of GDPR? Video Presentation – Watch Now

Share this Post

Recorded at the IPEXPO Manchester on Thursday, 26th April 2018, Samantha Magee, Rhetorik Research Director and DPO presents, “Who’s Afraid of GDPR?”.

The talk highlights key steps, considerations, and processes which Rhetorik has completed to successfully evolve policies in view of GDPR coming into effect. Data Privacy and Processing of Personal Data is core to the Direct Marketing Industry in B2B and the core principles of proportionality and consent set by GDPR are not new: those have been first introduced in EU Directive 1995.

Specifically, the Seminar how well-executed Legitimate Interest Assessment and policy will remain key to successful and compliant Campaigns. Takeaway bullet points will include..

Who’s Afraid of GDPR? Samantha Magee @Rhetorik.com from Rhetorik on Vimeo.

 

  1. New Rules still enable successful B2B Direct Marketing.
  2. Legitimate Interest as key criteria
  3. Tips for B2B compliance from a DPO perspective
  4. What Personal Data should we keep for B2B Marketing (data minimalization)

If you would like any further GDPR information, please take a look at Data Privacy & GDPR page or feel free to contact Samantha Magee directly at smagee@rhetorik.com

Name*
By completing this form you are agreeing to Rhetorik’s privacy policy. You also agree to receive information and content relevant to Rhetorik products and services, and can opt-out at any time.

Samantha Magee

Author

You may also like...

Schedule a Personalized Demo

Talk to one of our experts about how to engage and validate the prospects you want.

Scroll to Top