Data is the lifeblood of the organisation and operations professionals are the data primary care providers. Inaccurate or out-of-date data is unhealthy – it can cost money, damage reputations and derail deals.
Make an appointment at the DataClinik to restore the health of your data, eliminate outdated records, ensure accurate emails for maximum deliverability and reduce risk.
Whether your database contains a few thousand or many millions of records, cleaning, enriching and extending your data can help you boost the impact of your sales and marketing activities AND comply with data privacy and protection legislation.
Stop dirty data from disrupting your business. Cleansing data involves the removal of duplicate, invalid and inactive records, as well as ensuring the data in those records is accurate and up-to-date.
Incomplete data can be just as costly to the business as inaccurate data, so step 2 is to improve the fill rates of those fields that are most valuable to you.
Extend your reach by adding new data records. Append additional contextual data – firmographics and technographics – to aid segmentation, prioritization and messaging.
B2B data decays at a rate of around 30% per year, so data cleansing should be viewed as an on-going requirement, not a one-time event.