Rhetorik’s ‘ethical’ data sourcing secures DMA accreditation for privacy and processing compliance

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Kevin Savage

Kevin Savage

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Wokingham, UK and Quebec City, Canada – October 20, 2022

Rhetorik is proud to announce our accreditation by the Data & Marketing Association (DMA), following their detailed, independent audit of our data privacy and protection policies and practices, in accordance with GDPR.

Gaining DMA accreditation is the direct marketing industry’s high bar for ensuring compliance with regulatory standards for data handling and usage, and ensures our customers continue to have access to safe and compliant data services. Data-focussed businesses such as Rhetorik must pass a rigorous independent audit of data gathering and management processes to achieve admission.

When this audit was first introduced, DMA MD Rachel Aldighieri said: “The updated compliance process ensures that DMA Members continue to work to the highest standards, and that Membership remains a badge of accreditation that can be trusted in a data-driven world.”

Being accredited by the DMA is an acknowledgement of our dedication to privacy, honesty, data diligence, responsibility and accountability in everything we do. The DMA Code goes beyond legal requirements – it is a code of conduct, with the primary aim of ‘putting your customer first’ through four key attributes:

Respect privacy
Act in accordance with your customer’s expectations

Be honest and fair
Be honest, fair and transparent throughout your business

Be diligent with data
Treat your customer’s personal data with the utmost care and respect

Take responsibility
Act responsibly at all times and honour your accountability

All of which are at the very heart of the way Rhetorik do business.

Meredith Amdur, CEO of Rhetorik, commented “Continued accreditation by the DMA reinforces our position and reputation as the most accurate and responsible provider of B2B data, data services and data analytics in our industry. Because we meet the very highest compliance standards possible, our customers can have complete confidence in the services we provide. We believe being DMA accredited is a badge of honour and provides a clear point of difference for customers in the market for compliant B2B data.”

 

About Rhetorik 

Rhetorik is the world’s leading enterprise-level leads and market intelligence company, offering global data, data hygiene and data analytics to some of the world’s biggest enterprises. Rhetorik’s extensive datasets solve the challenge of collecting, validating, standardizing and activating high quality global contacts, across multiple channels, from one single source.

We offer the most accurate international business data, comprehensive data-enrichment services, and robust analytics to drive lead generation and revenue opportunities for enterprises around the globe.

  • DataCliniq™ is a data hygiene and enrichment services offering the highest possible standards by combining big data, automated information handling, human curation, and meticulous quality control.
  • Through its NetFinder™ service, Rhetorik is the leading provider of Global B2B sales and marketing demand generation, used by technology vendors and service providers to improve campaign execution as well as planning.
  • ProfileFinder™ is a dynamic database of more than 640 million comprehensive professional profiles, mined and classified from hundreds of social media and other public web sources around the world.

Get started at www.rhetorik.com

PR Contact:

Luc Beaudet, Rhetorik Ltd
lbeaudet@rhetorik.com
+44 (0)118 989 8580

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