Rhetorik opens U.S. sales hub to drive growth of its European sales & marketing intelligence platform for global enterprise technology companies

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  • Rhetorik opens U.S. sales hub in California
  • John South, a 25-year technology sales veteran, has been named VP North America to spearhead development of Rhetorik’s NetFinder+™ platform in the US market
  • The NetFinder+ enterprise intelligence platform gives B2B sales and marketers the ability to target technology decision-makers across Europe and beyond
Wokingham, UK and Quebec City, Canada – 12 August, 2020

John South, VP North AmericaRhetorik announces that John South, a 25-year veteran of technology sales and sales management, has been named VP North America to spearhead the development of its suite of IT sales and marketing intelligence data and tools focused on Europe.

Rhetorik’s recently expanded NetFinder+ European sales lead platform and accompanying DataCliniq™ hygiene and enrichment services support client requirements for high quality data and data hygiene services in multiple countries across Europe and beyond.

“Our goal is to meet the needs of U.S. companies seeking European data expertise. It’s a very exciting prospect to be combining John’s experience and knowledge of the global data market with Rhetorik’s IT databases and data management services in order to achieve this”, said CEO, Meredith Amdur.

Prior to joining Rhetorik, South spent 16 years in new business development for technology services, most recently serving as Director of Business Development at Imperium, Vice President of Sales at technographics provider Datanyze and head of Client Success & Sales at Aberdeen. He also served as Senior Director of Membership Development for the Technology Services Industry Association.  In these leadership roles, South was responsible for driving sales, new business development, and planning strategies for the sales teams.

John South holds a BA in Communications from San Diego State University.  When he is not helping technology companies increase global sales, he can be found coaching The Special Olympics Golf Team, in the gym, rooting for Ohio State football, or spending time with his two daughters Zoe and Nirvana.

Based in Wokingham England, Rhetorik recently launched the NetFinder+ for Europe, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The new platform features an enhanced online portal, and coverage of technology purchase decision makers across EMEA countries, providing the highest-quality data that sales and marketing teams can use to improve their campaigns immediately.

NetFinder+ combines validated firmographic, technographic, and contact data to understand market dynamics, identify ideal customers, and activate across engagement channels. The portal maintains detailed IT account, buyer contact detail and installed technologies coverage across countries including UK, Ireland, Benelux, Nordics, France, Germany, Israel, Italy, Switzerland and Spain. The browser-based (or CRM-integrated) data service offers enhanced install data on cloud, enterprise and vertical industry applications, system software and middleware applications – across Europe and beyond.

About Rhetorik
Rhetorik provides data used by technology sales and marketing teams to improve their planning and campaigns immediately. Rhetorik’s DataCliniq supports data operations teams by cleaning and enriching client data to deliver complete and accurate CRM data for better sales and marketing outcomes.

Based in the UK and Canada, Rhetorik’s sales and marketing intelligence and data cleaning services offer the highest possible standards by combining big data, automated information handling, human curation and meticulous quality control. Rhetorik serves customers globally with UK, Europe and Asia-Pacific coverage.

www.rhetorik.com

PR Contact:
Kevin Savage
Rhetorik Ltd
ksavage@rhetorik.com
+44 (0)118 989 8580

Kevin Savage

Author

Former VP of Sales & Marketing at Yankee Group with research expertise for the technology sector Previously: Successfully growing new data and analytics markets for CEB/Gartner as well as Communispace, Jupiter Research, Forrester Research.

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