Security Software Market Report 2020

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Covering the UK Security Software market, Rhetorik has released its latest technology insights report.

Key findings include:

The Public Sector is under-penetrated in Endpoint Security Solutions and Unified Threat Management (ESS/UTM) – one of nine security software technologies tracked in the NetFinderTM platform.

For ESS/UTM vendors and MSPs looking for new opportunities, the Public Sector appears ripe for growth given their relatively low penetration. Click here to get your free copy of the report.

The largest company sites are 4 times more likely to have a dedicated IT Security job function on-site, based on our analysis of more than 180,000 contacts within the NetFinder database. For Security Software marketers, the challenge is to identify the appropriate buyers as there will likely not be dedicated IT Security roles at medium and small businesses.

Education is also under-penetrated for Security & Identity Governance (SIG), as well as Wholesale, Construction & Contractors, and the Electrical & Electronic Industry.

Based on primary research, analysis of Rhetorik’s NetFinder™ database and HG Insights, this report covers key companies including:

Antivirus and Antimalware providers including the likes of AVG, Eset, F-Secure, Kaspersky, McAfee, Microsoft, Sophos, Symantec, Trend Micro and Webroot are all covered.

Endpoint Security Solutions and Enterprise Threat Management- companies include Cisco, Eset, Forcepoint, HCLIvanti, McAfee, Microsoft, Sophos, Symantec, Trend Micro

Security and Identity Governance – companies such as AWS, Cisco, CyberArk, IBM, McAfee, Microsoft, Oracle, OpenIDRSA Security and SailPoint make an appearance.

Get your copy of the report now.

Kevin Savage

Author

Former VP of Sales & Marketing at Yankee Group with research expertise for the technology sector Previously: Successfully growing new data and analytics markets for CEB/Gartner as well as Communispace, Jupiter Research, Forrester Research.

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