Quality Market Intelligence
Rhetorik opened its first market-research centre in Berkshire, England in 1995. The mission for our operation then, and now: to provide the industry’s highest quality market intelligence and sales leads for the IT and telecoms industry, spanning all major industry verticals and technology segments.
Within a few years Rhetorik was firmly established as the leading data supplier to technology vendors – telecom suppliers, IT hardware, software and services.
Initially our in-house research team dug deep to provide intelligence primarily on the UK and Ireland. Over the years we expanded through our partners to include in-depth market intelligence on the rest of Europe. Now, the latest addition: coverage of Asia and Western Pacific.
In 2017, an experienced investor group acquired Rhetorik in order to fuel its further growth – both in terms of breadth of its services and its ever-expanding geographic reach.
But one thing has never changed since the early days more than two decades ago: the commitment to data breadth, depth and accuracy.
“Rhetorik’s deep knowledge and rigorous application of GDPR gave us the confidence to license their NetFinder data and we are using it to rebuild our database and refill our pipeline.
The accuracy of the NetFinder database and its comprehensive technographics means our outbound marketing is much more targeted, enabling us to engage the correct person with a relevant message.”
“Rhetorik’s sales and customer support team are extremely helpful and efficient, turning around data requests very quickly. The technical profiles are high quality with up-to-date customer information, which helps achieve campaign goals TechData or our business partners.”