Quality Market Intelligence
Rhetorik opened its first market-research centre in Berkshire, England in 1995. The mission for our operation then, and now: to provide the industry’s highest quality market intelligence and sales leads for the IT and telecoms industry, spanning all major industry verticals and technology segments.
Within a few years Rhetorik was firmly established as the leading data supplier to technology vendors – telecom suppliers, IT hardware, software and services.
Initially our in-house research team dug deep to provide intelligence primarily on the UK and Ireland. Over the years we expanded through our partners to include in-depth market intelligence on the rest of Europe. Now, the latest addition: coverage of Asia and Western Pacific.
In 2017, an experienced investor group acquired Rhetorik in order to fuel its further growth – both in terms of breadth of its services and its ever-expanding geographic reach.
But one thing has never changed since the early days more than two decades ago: the commitment to data breadth, depth and accuracy.
“8×8 have used various sources for data, but when we needed a vertical market focus that produced quality leads and had detailed information, Rhetorik came highly recommended by our partners. And by focusing on quality rather than quantity, we could develop targeted messages far more easily.”
“There is a direct correlation between quality business intelligence and sales success, where the information is also only as good as its last update. NetFinder combines the wealth of contact and technology usage details, with constant updates and amazing support. From a marketing and commercial perspective it’s invaluable, helping identify prospects and generate more business opportunities in areas previously unaware of or unable to exploit.”