Revised Guide to European Data Laws for Direct Marketing | 20/05/08
It has been an ever increasing challenge for our clients to keep abreast of current European legislation relating to the use of databases for direct marketing purposes. "Opt-in" and "Opt-out" for telemarketing, fax and email activity across the EU is diverse with complex legal implications that need to be considered for each country.
“With our European partners in the EMIG, we continue to invest in specialist legal advice and closely monitor changes in the legal environment on an ongoing basis. This has enabled us to produce a valuable up-to-date guide which attempts to simplify and clarify the current situation for European direct marketers.”
You can request your latest copy of “Rhetorik’s Guide to European Data Law” free of charge via the Further Information page. Alternatively, please contact us to speak to one of our data specialists.
IT and Telecoms Investment in the UK 2008 (1st Half Year) | 23/4/08
As part of Rhetorik’s ongoing programme of research into purchasing and investment trends in the UK IT and Telecoms end-user market, the latest study reveals UK organisations’ near-term purchasing plans in 13 key product and service areas, together with investment patterns over the past two and a half years.
The research was undertaken using Rhetorik’s NetPanel, a unique online research panel of approximately 1,900 senior IT and Telecoms decision-makers representative of all types of organisation throughout the UK. The IT/Telecoms directors and managers recruited to the panel were questioned on:
- Changes in their organisations’ IT/Telecoms investment patterns over the past 6 months
- Anticipated changes in expenditure in the coming 6 months
- Areas of investment in the previous half year in each of 13 key product and service categories
- Planned investments in each category for the first half of this year
- Budget allocated for upcoming investments in each of these products and services
- Factors of importance in investment decisions
The report provides the latest survey analysis together with detailed trending of key results from this series over the past two and a half years.
This detailed research report is available free of charge from Rhetorik. Please request your copy via the Further Information page, or contact Rhetorik for your copy.
New Global Corporations Module Launched | 20/3/08
Rhetorik is pleased to announce the launch of the 'Global Corporations Module' which is available to all full NetFinder licence holders. This module will hook you into the UK's largest corporations, providing you with a unique IT profile of all UK-based company sites on the following lists:-
| FT Global 500 | 1,200 sites | 6,250 contacts |
| Business Week 1200 | 2,175 sites | 12,175 contacts |
| Forbes 2000 | 2,350 sites | 13,025 contacts |
| Fortune 1000 | 725 sites | 3,500 contacts |
| FT UK 500 | 1,825 sites | 11,575 contacts |
Also available FT European 500, FT USA 500 and FT Japan 500.
For further details please contact Ash Walia on 0118 989 8580.
Mobilising the Enterprise | 18/1/08
Rhetorik is pleased to announce publication of the detailed findings of a major end-user study investigating the top mobile trends today and their impact on UK enterprises. The research was sponsored by Orange UK and undertaken by Rhetorik in association with ZDNet.
This report presents the full results of the study, which surveyed 371 knowledgeable respondents drawn from business readership of specialist UK electronic technical publications from CNET Networks. Respondents represented organisations of all sizes across the UK. Key results of this research were previously published in a series of monthly special features on ZDNet.co.uk.
Technology areas explored in the research include:
"The respondents to this study had a strong IT/Telecoms base and were often early adopters of mobile technologies", comments Rick Paskins, MD Market Intelligence at Rhetorik. "Nevertheless, the study gives real insights into current use and future uptake, as well as issues both driving and holding back deployment of technologies in this rapidly developing area."
You can request a complimentary copy of this report through the Further Information or contact Rhetorik links on this website.
IT and Telecoms Investment in the UK 2007 (2nd Half Year) | 6/11/07
New Research Identifies Recent Trends and Future Investment Plans for UK end-user Organisations
The latest report is now available in Rhetorik’s biannual research programme into purchasing and investment trends in the UK IT and Telecoms market. This study reveals UK organisations’ future near-term purchasing plans in 13 key product and service areas, together with investment patterns over the past 2 years.
The research was undertaken using Rhetorik’s NetPanel, a unique online research panel of approximately 1900 senior IT and Telecoms decision-makers representative of all types of organisation throughout the UK.
You can request a complimentary copy of this report through the Further Information or contact Rhetorik links on this website.
Mobile Security and Device Management | 25/10/07
Rhetorik has now completed the fifth and final report in a programme of research sponsored by Orange UK investigating the top mobile trends today and their impact on UK enterprises. The study was undertaken in association with ZDNet and has just been published on the ZDNet.co.uk website.
If you would like to see the full report available on ZDNet.co.uk, please click here.
For further information on market research services and a number of complimentary market research reports available from Rhetorik please follow the Further Information or contact Rhetorik links on this website.
Marketing to IT and Telecoms Decision Makers 2007 | 28/09/07
Rhetorik is pleased to announce publication of our latest research report "Marketing to IT and Telecoms Decision-Makers".
We undertake this survey on a regular basis to explore the perspectives and preferences of IT Directors, IT Managers and Telecoms Managers on marketing and communications methods and media used by their suppliers. The research is undertaken using Rhetorik’s NetPanel, a unique online research panel of approximately 1900 senior IT and Telecoms decision-makers representative of all types of organisation throughout the UK.
Following are just some of the areas covered in the report:
- Preferred methods for keeping up to date on IT developments
- Which marketing methods really get results?
- Can direct mail still get the message through?
- Latest views on call centres and telemarketing
- Just how effective is eMarketing in reaching your target audience?
- Seminars, Conferences, Events - what IT decision-makers really want
Rick Paskins, Rhetorik MD Market Intelligence, comments “The research provides some fascinating insights into the marketing activities of IT manufacturers and solution providers, and explores the real preferences and reactions of their customers, the end-users.”
You can request a complimentary copy of this report through the Further Information or contact Rhetorik links on this website.
Trends in the Use of Mobile Devices | 25/09/07
Rhetorik has just completed the above report, the fourth in a programme of research sponsored by Orange UK investigating the top mobile trends today and their impact on UK enterprises. The study was undertaken in association with ZDNet and has just been published on the ZDNet.co.uk website.
If you would like to see the full report available on ZDNet.co.uk, please click here.
For further information on market research services and a number of complimentary market research reports available from Rhetorik please follow the Further Information or contact Rhetorik links on this website.
Mobile Network Technologies - The Realities of Mobile Working | 24/08/07
Rhetorik has just completed the above report, the third in a programme of research sponsored by Orange UK investigating the top mobile trends today and their impact on UK enterprises. The study was undertaken in association with ZDNet and has just been published on the ZDNet.co.uk website.
If you would like to see the full report available on ZDNet.co.uk, please click here.
For further information on market research services and a number of complimentary market research reports available from Rhetorik please follow the Further Information or contact Rhetorik links on this website.
Business Applications in the UK and Ireland | 26/07/07
The fourth and final report in the new "NetFinderTM Market Insight Series" is now available from Rhetorik.
Based on analysis in 2006 of sample research data from 16,400 end-user establishments collected through the NetFinderTM continuous research programme, the research presented in this series offers a comprehensive snapshot of the installed base and use of a range of ICT products and services across a broadly representative sample of end-user establishments of all types and sizes in the UK and Ireland.
Throughout the first half of the year we published the first three reports in this series covering Telecoms and Datacoms, PCs and Local Area Network Infrastructure, Network Servers and Security products and services across the region.
This final report "Business Applications in the UK and Ireland" provides summary analysis on the following:
- Profile of IT/Telecoms User Establishments
- Business Intelligence Applications
- CRM Applications
- Database Applications
- ERP/ERM Applications
- Finance & Accounting Applications
- Groupware Applications
- Human Resources Applications
A limited number of copies of the current report are available free of charge for qualified applicants through the Rhetorik website. For further details of this or other reports in the series, or to request a copy, please click Further Information or contact Rhetorik links on this website.
Convergence in Mobile Communications | 25/07/07
Rhetorik has just completed the above report as part of a programme of research sponsored by Orange UK investigating the top mobile trends today and their impact on UK enterprises. The study was undertaken in association with ZDNet and has just been published on the ZDNet.co.uk website.
If you would like to see the full report available on ZDNet.co.uk, please click here.
For further information on market research services and a number of complimentary market research reports available from Rhetorik please follow the Further Information or contact Rhetorik links on this website.
Key Trends in Mobile Push Email | 26/06/07
Rhetorik has just completed the above report as part of a programme of research sponsored by Orange UK investigating the top mobile trends today and their impact on UK enterprises. The study was undertaken in association with ZDNet and has just been published on the ZDNet.co.uk website.
If you would like to see the full report available on ZDNet.co.uk, please click here.
For further information on market research services and a number of complimentary market research reports available from Rhetorik please follow the Further Information or contact Rhetorik links on this website.
IT and Telecoms Investment in the UK 2007 | 7/06/07
New Research Identifies Recent Trends and Future Investment Plans for UK end-user Organisations.
The latest report is now available in Rhetorik’s biannual research programme into purchasing and investment trends in the UK IT and Telecoms market. This study reveals UK organisations’ future near-term purchasing plans in 13 key product and service areas, together with investment patterns over the past 2 years.
The research was undertaken using Rhetorik’s NetPanel, a unique online research panel of approximately 1900 senior IT and Telecoms decision-makers representative of all types of organisation throughout the UK.
You can request a complimentary copy of this report through the Further Information or contact Rhetorik links on this website.
Network Servers and Security in the UK and Ireland | 6/06/07
Continuing the popular "NetFinderTM Market Insight Series", Rhetorik is pleased to announce availability of the third report.
This series has been developed from extensive analysis in 2006 of sample research data from 16,400 end-user establishments collected through the ongoing NetFinderTM continuous research programme. The research provides a comprehensive snapshot of the installed base and use of a range of ICT products and services across the region.
Over the past few months we have already published reports from the series covering key Telecoms & Datacoms, PCs & LAN products and services. This latest report “Network Servers and Security in the UK and Ireland” provides similar analysis in the following hardware and software areas:
- High End Servers (Users)
- Mid Range Servers (Users, Servers on Site, Supplier Share, Operating Systems in Use)
- Low End Servers (Users, Servers on Site, Supplier Share, Operating Systems in Use)
- Anti-virus Software (Users, Supplier Share)
- Firewall (Users, Supplier Share)
- Intrusion Detection (Users, Supplier Share)
A final upcoming report on key Business Applications will complete the series.
A limited number of copies of the current report are available free of charge for qualified applicants through the Rhetorik website. For further details of this or other reports in the series, or to request a copy, please click Further Information or contact Rhetorik links on this website.
PCs and Local Area Network Infrastructure in the UK and Ireland | 3/04/07
The second report in the new "NetFinderTM Market Insight Series" is now available from Rhetorik.
Based on analysis in 2006 of sample research data from 16,400 end-user establishments collected through the ongoing NetFinderTM continuous research programme, the research presented in this series offers a comprehensive snapshot of the installed base and use of a range of ICT products and services across a broadly representative sample of end-user establishments of all types and sizes in the UK and Ireland.
In January we published the first report in this series covering key Telecoms and Datacoms products and services across the region. This second report "PCs and Local Area Network Infrastructure in the UK and Ireland" provides summary analysis on the following:
- PCs, Laptops and Thin Clients (Numbers on Site, Supplier Shares, Desktop Operating Systems, Total PCs in Country)
- Network Connectivity (Gigabit Ethernet at the Server, Gigabit Ethernet at the Desktop, 10 Gigabit Ethernet at the Server)
- Wireless LAN (Sites with a WLAN, Users, Supplier Shares)
- Storage Area Networking (Sites with a SAN, Supplier Shares)
- Routers & Switches (Sites with Routers and Switches, Supplier Shares)
- Network Equipment Suppliers (Users of Preferred Suppliers, Preferred Supplier Rankings)
Two further reports in this series will be published over the next few months. These will analyse products and services for Servers and Security, and Key Business Applications.
A limited number of copies of the current report are available free of charge for qualified applicants through the Rhetorik website. For further details of this or other reports in the series, or to request a copy, please click Further Information or contact Rhetorik.
Rhetorik Launches: “The NetFinder™ Market Insight Series” | 13/02/07
Rhetorik is pleased to announce the launch of a new programme of market research reports: “The NetFinder Market Insight Series”.
Based on analysis of an extensive sample of research data collected through the ongoing NetFinder™ continuous research programme, the research presented in this series offers a comprehensive snapshot of the installed base and use of a range of ICT products and services across a broadly representative sample of end-user establishments of all types and sizes in the UK and Ireland.
This series will cover four reports:
- Telecoms and Datacoms Products and Services - (available now - Feb 2006)
- PCs and LAN Infrastructure - (March/April 2006)
- Network Servers and Security - (April/May 2006)
- Business Applications - (May/June 2006)
The first report is available now (see press release on the Rhetorik website), and upcoming reports will become available in March and April of this year.
Rick Paskins, Rhetorik MD Market Intelligence, comments “The research presented in this series builds on the large-scale ongoing research by Rhetorik’s dedicated team of NetFinder researchers in the UK and Ireland. The series almost certainly presents the most extensive research data currently available on the use and installed base of these key ICT products and services throughout this region. This research will provide suppliers and users with unique insights into the application and supply of the ICT products and services in business use today.”
As each report is published, a limited number of copies will become available free of charge for qualified applicants through the Rhetorik website. Please contact Rhetorik with any enquiries and/or look out for news announcements on this website for the reports in the series as they become available.
Rhetorik announces publication of the first report in the new “NetFinder™ Market Insight Series”. | 13/02/07
Based on analysis of an extensive sample of research data collected through the ongoing NetFinderTM continuous research programme, the research presented in this series offers a comprehensive snapshot of the installed base and use of a range of ICT products and services across a broadly representative sample of end-user establishments of all types and sizes in the UK and Ireland
This first report in the series “Telecoms & Datacoms Products and Services in the UK and Ireland” provides summary analysis of a range of key communications products and services in use during 2006. With the sample drawn from a base of more than 16,400 end-user establishments, the analysis for each product and service area is based on a significant subset of this data.
This report provides detailed analysis of the following key telecoms and datacoms product and service areas:
- PBX (Users, Supplier Shares, Products in Use, Number of Extensions, VoIP-enabled PABX)
- Mobile Communications (Service Users, Service Provider Share, Number of Mobile Phones, Number of PDAs, PDA Supplier Share)
- Call Centres (Users, Number of Seats)
- Data Service (ISP Market Share, Type of Data Connection, Speed of Broadband and Dedicated Line Connections)
- Voice Network (Network Service Provider Market Share)
- Wide Area Network (WAN Sites in Country, Availability of a Global Network)
Other reports in the series, to become available over the next few months, will cover products and services across the same user base for PCs & LAN Infrastructure, Servers & Security, and key Business Applications. For further details on the series of reports, please see the news item on the Rhetorik website, contact Rhetorik or watch out for further announcements.
A limited number of copies of the current report are available free of charge for qualified applicants through the Rhetorik website. Please request your copy via Further Information or contact Rhetorik.