Marketing to IT and Telecoms Decision Makers 2009

Published on: 01/09/2009 12:04:00

Rhetorik announces publication of our latest research report "Marketing to IT and Telecoms Decision-Makers". 

In this ongoing research programme, we survey the market every two years to explore and trend the changing perceptions and preferences of ICT decision makers on the marketing and communications methods and media used by their suppliers.  The research is undertaken using Rhetorik’s NetPanel, a unique online research panel of approximately 1,950 senior IT and Telecoms decision-makers representative of all types of organisation throughout the UK.

Following are just some of the areas covered in this detailed report:

• Which marketing methods really get results?
• The growing influence of Web 2.0 marketing techniques
• Preferred methods for keeping up to date on IT developments
• Latest views on telemarketing and direct mail
• Just how effective is eMarketing in reaching your target audience?
• Webinars, Seminars and Exhibitions

Rick Paskins, MD Market Intelligence at Rhetorik comments “The research explores changing patterns of  use of different marketing methods and media by suppliers in this industry, and provides real insight into the preferences, perceptions and reactions of their customers, the end-users.”

You can request a complimentary copy of this report through the Further Information or contact Rhetorik links on this website.